Color has the power to completely change the way your home feels. The right shade can make a small room feel spacious, a large room feel cozy, or an ordinary wall feel like a design statement. But with thousands of colors to choose from, finding that “perfect” paint can feel overwhelming. At Yes Paint Store, we help Alaskans choose colors that complement their lifestyle, architecture, and light conditions — ensuring every space looks and feels just right. Whether you’re refreshing one room or redecorating an entire home, the right color choice starts with understanding a few key principles.
Start with the Mood You Want to Create
Before you even pick up a color card, think about the feeling you want the room to have. Do you want your bedroom to feel calm and restful? Consider soft blues, greens, or muted grays. Want your kitchen to feel bright and energetic? Try warm whites, yellows, or light neutrals that reflect natural light. For living rooms, earthy tones and modern beiges bring warmth and versatility. Our team at Yes Paint Store can help you match colors to emotions — transforming your home into a space that reflects your personality.
Consider Lighting and Orientation
Light plays a huge role in how colors appear. Natural light in Alaska changes dramatically between seasons, which can make a color look entirely different in summer versus winter. Rooms facing north tend to have cooler light, so warmer tones can balance them beautifully. South-facing rooms with abundant sunlight can handle cooler hues like gray or blue. We recommend testing color samples on multiple walls and observing them throughout the day. At Yes Paint Store, we provide color sample kits and expert advice to help you visualize your choices under real Alaskan light conditions.
Match Color with Function and Flow
Every room serves a purpose, and color can support that function. In workspaces or home offices, cool neutrals and greens improve concentration. In dining rooms, rich warm tones like terracotta or deep beige promote comfort and conversation. Bathrooms look clean and modern in crisp whites or serene pastels. The key is maintaining a cohesive color flow throughout your home. If your hallway connects multiple rooms, choose a unifying neutral tone that ties the palette together. Our experts can help you build a coordinated scheme using Benjamin Moore’s extensive color library, ensuring harmony from room to room.
Test Before You Commit
Even the best color can disappoint if it clashes with existing finishes like flooring, cabinetry, or countertops. Always test a small section before painting the whole wall. Paint appears darker in large areas, and lighting can affect undertones more than you expect. At Yes Paint Store, we offer sample pots and peel-and-stick swatches so you can see how each color behaves in your unique environment. Taking this step ensures confidence and prevents costly repaints later.
Think Finish, Not Just Color
Once you’ve chosen your color, finish matters just as much. Flat or matte finishes hide imperfections but aren’t as washable — perfect for ceilings or low-traffic areas. Satin and eggshell finishes strike a balance between durability and elegance, great for living rooms or bedrooms. Semi-gloss and gloss finishes add shine and resilience, ideal for trim, doors, and kitchens. Our knowledgeable staff can help you match each finish with the right Benjamin Moore or premium product line for long-lasting results.
Final Thoughts
Choosing paint is both an art and a science — and you don’t have to do it alone. At Yes Paint Store, we combine years of color expertise with the best products in the industry to help you transform your vision into reality. From inspiration boards to color matching and finishing advice, our team supports you at every step of your project. Visit our showrooms in Anchorage (901 E. Dimond Blvd., Unit F) or Wasilla (2060 E. Foundry Way) to explore our curated color collections and speak with our experts. Your dream home starts with the perfect shade — and we’ll help you find it at Yes Paint Store.
